Tourism Consulting

Tourism consulting from the largest group in tourism in Austria

The Verkehrsbüro Group is the largest and most multifaceted group of companies in tourism in Austria. With more than 3,000 employees, we stand for more than 100 years of experience.

VB Experts is the tourism consulting company within the Group and accompanies both companies and public institutions in the development of new marketing, sales, product and communication strategies. Furthermore the VB Experts team supports its clients in the development of new business areas, as well as the analysis of existing business models.

We are the right partner for companies who want to develop in various areas in order to optimise or realign their fields of business. The focus of the analyses, strategies and measures is always upon the company’s customers in order to ensure long-term and sustainable economic stability for the company.

VB Experts’ clients include companies and organisations from the tourism and leisure industry, the sports and outdoor sector, as well as tech start-ups.

You can choose from the following portfolio:

You are looking for experts who can provide you with professional support in your strategic development?

VB Experts offer a comprehensive service and, if required, will support you right up to the implementation of the strategies and measures which have been developed. We offer you full expertise in marketing and sales, product, communication and business model development. Here we can draw on the know-how and network of numerous top managers and 3,000 of the company’s own specialists.

Marketing- & Sales Development

  • Positioning workshops
  • Market analysis and new market entries
  • Processing of megatrends
  • Sales consulting
  • Development of new marketing strategies
  • Strategies for networking with other industries and/or companies
  • Brand development
  • Change strategies as well as accompanying moderation and/or coaching in organisational development (change management)
  • Well-founded and visually prepared analyses (environmental conditions, competitors, potentials, operational/regional development, etc.)
  • SWOT (strengths-weaknesses-opportunities-threats) analyses and profiles

Product development

  • Development of new product strategies
  • Product lines
  • Individual products
  • Co-creation workshops with various stakeholders

Communication development

  • Development of a communication strategy
  • Use of storytelling methods
  • Sales promotion measures
  • Network building
  • Management coaching

Development of business models

  • Analysis and testing of new and existing business models
  • Use of various methods to develop new business areas (e.g. Business Model Canvas, St. Galler Business Model Navigator, etc.)
  • Innovation management (product, service and process innovation)

Your contact

Thomas Payr, MBA

Geschäftsführer / Managing Director
VB Experts GmbH

M: +43 664 610 35 54

Thomas Payr has been working for the Verkehrsbüro Group in various leading positions since January 2007. As Head of Product for the Group’s own tour operator, for many years he was responsible for the management of 60 international product managers and contractors, as well as for a turnover of more than € 250 million.

Thomas Payr studied marketing and sales at Salzburg University, at Georgetown University in Washington, as well as at Yorkville University in Toronto.

As managing director of VB Experts, he is responsible for the management of the various projects and will also personally accompany companies and organisations on request.

Verkehrsbüro Group

You can always rely on us! The Verkehrsbüro Group is the most multifaceted group of companies in tourism in Austria and market leader in the hotel industry, as well as in leisure and business tourism. With 26 Austria Trend Hotels and six Motel One, we are the leading provider of hotels in Austria. With more than 100 Ruefa travel agencies, as well as the two top brands Eurotours and Jumbo, we are the number one in leisure tourism.

The Verkehrsbüro Business Touristik, with the strong brands Verkehrsbüro Business Travel, AX Travel Management and Austropa Interconvention, specialises in business travel for both small family businesses and billion-euro corporations and every year organises hundreds of events and congresses – more than anybody else.

Our professional event organisers at Palais Events also know how to celebrate. We welcome more than 100,000 guests every year to the magnificent Palais Ferstel and Daun-Kinsky, to the Börsensäle and Café Central in Vienna.

The brands of the Verkehrsbüro Group